Got David Meerman Scott’s new book today,
Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now
sooner than promised I might add. The therory behind is solid and now I need to learn to implement these concepts and techniques into my business and marketing practices. And then of course teach my staff.
What is Real Time Marketing? Here are David’s own words:
Real-Time Marketing means…
Real-time means news breaks over minutes, not days. It means ideas percolate, then suddenly and unpredictably go viral to a global audience. It’s when companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it’s when businesses see an opportunity and are the first to act on it.
Caught up in old, time-consuming processes, too many companies leave themselves fatally exposed by flying blind through this new media environment. You don’t have to be among them. Discover Real-Time Marketing & PR and get a clear path to navigate and succeed in the changed business landscape.
It’s all about responding immediately, but more importantly, in the right way. That is what I hope to find in the book. We’ll see.
Here is my original post:
Posted on October 12, 2010 by bob mccauley
Just got done listening to a webinar with David Meerman Scott talk about his new book, Real-Time Marketing and PR. I’m a big fan of his first book, The New Rules of Marketing and PR. If you have a product of any kind, this is the marketing model you want to follow. Nothing beats marketing on the internet this way. Recently signed up with www.hubspot.com, which Scott is involved in. They have it down to a science. I follow his Twitter. David is the guru of Inbound Marketing. Call to Action, Landing Pages, Blogging, FB, etc. It’s a great concept for website marketing.
And he came through. Thank you David. 🙂
Just started chapter one. Will post a review when finished.
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About Bob McCauley
Bob McCauley, ND (Robert F., Jr.) was raised in Lansing, Michigan and attended Michigan State University (BA, 1980 in Journalism). He is a naturopathic doctor, Master Herbalist and a Certified Nutritional Consultant. He has traveled extensively, both domestically and abroad, visiting over 32 countries. He published Confessions of a Body Builder: Rejuvenating the Body with Spirulina, Chlorella, Raw Foods and Ionized Water (2000), Achieving Great Health (2005), The Miraculous Properties of Ionized Water, (2006) which is the only book on the market that exclusively addresses Ionized Water, Twelve (Fiction, 2007) and Honoring the Temple of God (2008). He considers himself a Naturalist, meaning he pursues health in the most natural way possible. He studies and promotes nature as the only way to true health.
From 2002-2004 he hosted the radio program Achieving Great Health, which was heard by thousands of people each day. His guests included some of the most well-known and respected names in the natural health world.
With the help of his father, Dr. Robert F. McCauley, Sr. (Doctorate in Environmental Engineering, MIT, 1953) they started Spartan Water Company in 1992, which sold vended water machines in supermarkets. Robert Jr. founded Spartan Enterprises, Inc. in 1993. He is a Certified Water Technician with the State of Michigan. He is also a Type II Public Water Supply Specialist and has the certifications of S-5 and D-5. The McCauley family has a long history in the water industry. Bob's father pioneered environmental issues regarding ground water and drinking water quality. He received his Ph.D. from the Massachusetts Institute of Technology (MIT) in 1953 for his thesis on removing radioactive strontium from water. He earned his doctorate in Environmental Engineering in less than 2 years, one of the shortest doctoral studies in the history of MIT. He taught civil, sanitary and environmental engineering at Michigan State University for 18 years before retiring to run Wolverine Engineers & Surveyors of Mason, Michigan, for 17 years. His reputation throughout Michigan as a water quality expert was legendary. Bob worked for his father's company for 12 years learning the water business, which dealt primarily with municipalities, including water quality and sanitary sewer issues.
After apprenticing with his father, Bob moved on to the bottled water business. He established greater Michigan's biggest selling bottled water: Michigan Mineral – Premium Natural Water. He was introduced to Ionized Water in 1995 and has done more to promote Ionized Water than anyone else in the industry. Bob often lectures and offers seminars on his Seven Component Natural Health Protocol .
Bob is a Certified Nutritional Consultant and a Certified Master Herbalist. He is also a 3rd Degree Black Belt and Certified Instructor of Songahm Taekwondo (American Taekwondo Association).
Glad it arrived. Hope you enjoy it.